Lensa App U.S. State Privacy Supplement
Last revised:10 July, 2023
This Lensa App U.S. State Privacy Supplement (“U.S. State Privacy Supplement”) is only applicable to residents of Colorado, Connecticut, and
Virginia (“you”). It supplements the information contained in our Lensa App Privacy Policy. It is delivered on behalf of Prisma Labs, Inc. (“Prisma Labs,” “we,” “us,” and “our”) and governs certain personal data we collect from you.
We have adopted this U.S. State Privacy Supplement to comply with the
Colorado Privacy Act (“CPA”), the Connecticut Data Privacy Act (“CTDPA”) and the Virginia Consumer Data Protection Act (“VCDPA” and together with the CPA and CTDPA the “Relevant State Privacy Laws”). Please take the time to read and understand this U.S. State
Privacy Supplement.
Scope
This U.S. State Privacy Supplement covers personal data collected from
or processed about you when you use the Lensa Photo Editor mobile
application (“Lensa”, the “app”, or the “application”), including by downloading, installing, registering with,
accessing or otherwise using the application (collectively referred to
herein as “Use”).
There is other personal data that this U.S. State Privacy Supplement
does not cover. In some cases, that personal data may not be subject to the
Relevant State Privacy Laws. In other cases, a different privacy notice
may apply. Accordingly, this U.S. State Privacy Supplement and/or the
privacy rights set out herein may not apply to you or to all of your
personal data.
If you are a resident of California, please see our Lensa App California Notice at Collection and Privacy Notice.
Collection, Processing and Disclosure of Personal Data
The Relevant State Privacy Laws require us to give you information
about the categories of personal data we collect and process about you,
the purposes for which we collect and process it and the categories of
third parties and other entities to whom we disclose it. The table below
sets out our relevant practices. Our collection, processing and disclosure of personal data depends on
your relationship with us and your interaction with us.
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Category of Personal Data
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Categories of Sources From Which Collected
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Business or Commercial Purpose for Processing Personal
Data
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Categories of Third Parties and Other Entities To Whom We May
Disclose
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Identifiers, such as name, unique personal identifier, online identifier,
IP address, email address, or account name
|
-
Directly from you or automatically when you Use the App
-
Via vendors on which we rely
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To third-party analytics providers and advertising partners
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
|
Characteristics of Protected Classifications, such as gender
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Directly from you or automatically when you Use the App
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
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Commercial information, such as records of products or services purchased, obtained
or considered, or other purchasing or consuming histories of
tendencies
|
-
Directly from you or automatically when you Use the App
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To third-party analytics providers and advertising partners
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
|
Internet or other electronic network activity information, such as browsing history, search history or information
regarding interaction with an app or advertisement
|
-
Directly from you or automatically when you Use the App
-
Via vendors on which we rely
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To third-party analytics providers and advertising partners
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
|
Geolocation data, such as the state or country associated with your IP
address
|
-
Directly from you or automatically when you Use the App
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To third-party analytics providers and advertising partners
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
|
Audio, electronic, visual, thermal, olfactory or similar
information, such as a recording of your voice or photo or video of
you
|
-
Directly from you or automatically when you Use the App
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
|
Inferences drawn from the information listed above to create a profile about a Colorado, Connecticut or Virginia
resident reflecting their preferences, characteristics and other
attributes
|
-
Directly from you or automatically when you Use the App
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To third-party analytics providers and advertising partners
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
|
Information that may be sensitive personal data, such as gender
|
-
Directly from you or automatically when you Use the App
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
Data Retention: Other than as set forth in Section 3: How We Process, Share and Retain Your Photos, Videos and
Image Data of the Lensa App Privacy Policy, we generally retain your personal data (also referred to in the Lensa App
Privacy Policy as Personal Data) until you delete your Lensa account.
If you delete your Lensa account, we will generally delete your account
within 4 hours.
To make a request to delete your Lensa account, please contact us at
[email protected].
Notwithstanding the foregoing, please note that we may retain your
personal data, photos, videos, Image Data and Avatars for longer periods
of time than set forth above, such as in connection with your
privacy-related requests and communications with us, if any, as
necessary to comply with our legal obligations, to resolve disputes, or
to enforce our agreements. Even if we delete some or all of your
personal data, we may continue to retain and use anonymized data
previously collected that can no longer be used for personal
identification.
Targeted Advertising
We may share the following categories personal data with third-party
ad-tech providers and others throughout the online advertising ecosystem
for purposes of targeted advertising:
- Identifiers
-
Commercial Information
-
Internet or other electronic network activity information
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Geolocation data
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Inferences drawn from personal data such as preferences,
characteristics and behaviors
Your Privacy Rights
As a resident of Colorado, Connecticut, or Virginia, you may have
certain rights in relation to your personal data.
Right to Confirm or Access Personal Data
You may have the right to confirm whether we process your personal data and to access such personal data.
Right to Delete Personal Data
You may have the right to request that we delete your personal
data that we have collected or received about you. Subject to certain
exceptions, we must delete your personal data.
Right to Correct Inaccurate Personal Data
You may have the right to request that we correct inaccurate personal
data about you, taking into account the nature of the personal data and
the purposes of the processing of the personal data.
Right to Opt-Out of Sales of Personal Data
You may have the right to opt-out of the sale of your personal data. We
do not sell your personal data for purposes of the Relevant State
Privacy Laws.
Right to Opt-Out of Targeted Advertising
You may have the right to opt-out of us processing your personal data
for purposes of targeted advertising.
Right to Opt-Out of Profiling
You may have the right to opt-out of the processing of your personal
data for profiling in furtherance of decisions that produce legal or
similarly significant effects concerning you.
Obtain a Copy of Your Personal Data
You may have the right to obtain a copy of your personal data that you
previously provided to us.
Right to Non-Discrimination
You have the right not to be discriminated against by us for
choosing to exercise your privacy rights.
How to Exercise Your Privacy Rights
If you wish to exercise your right to confirm, access specific pieces
of personal data we have about you, delete or correct inaccuracies in
your personal data, or opt-out of profiling (where relevant), or to
obtain a copy of your personal data, please submit a request to us by
contacting us at [email protected].
To make a request to opt-out of the processing of your personal data
for purposes of targeted advertising, please go to the Settings tab in
the App, click “Do Not Share My Personal Information” and
tap “Confirm”.
Information for Authorized Agents
You may be permitted to authorize a person (“Authorized Agent”) to exercise your privacy rights on your behalf. To submit a
request to Prisma Labs on behalf of another person as an Authorized
Agent, please submit a request to us by contacting us at
[email protected].
Authenticating Your Requests
We only comply with requests when we can authenticate that you are a
resident of Colorado, Connecticut or Virginia exercising your rights
regarding your personal data.
We may need additional information to authenticate your request. We may need additional information about you that we do not already
have to be able to authenticate your request. If you provide us with new
personal data that we do not already have about you, we will use it
solely for the purpose of authenticating your request. We will let you
know via email if we need more information from you to authenticate your
request. Please reply to our requests promptly.
We will communicate with you about your requests via email. We will use the email address you provided when submitting your
request.
If we cannot authenticate your identity, we will let you know.
Responding To Your Requests
We aim to promptly authenticate and respond to your requests within 45
days of receipt but may require a total of up to 90 days to respond to
your requests. If we require additional time beyond the initial 45 days after we
receive your request, we will let you know within the first 45
days.
We do not ordinarily charge a fee for our response to your
requests. However, we may do so to the extent your request(s) are
excessive, repetitive, or manifestly unfounded. If we determine that
charging a fee is warranted, we will let you know and will provide you
with an estimate of the associated costs of responding to your
request(s).
If we determine that we cannot or will not take the action that you
requested, we will let you know. We will inform you of our reasons for not taking action and any
rights you may have to appeal the decision. You can submit a request to
appeal a prior decision by contacting us at [email protected].
We will respond to your requests via email. We will contact you at the email address you provided when
submitting your request(s).
Limitations
The Relevant State Privacy Laws do not apply in full to all personal data we collected from you. Therefore, even if you are a resident of Colorado, Connecticut or
Virginia and submit an authenticated request, we may not be required to
comply with your request.
Information provided in response to a consumer request shall be
provided free of charge, up to twice annually per consumer. If requests
are manifestly unfounded, excessive, or repetitive, we may charge a
reasonable fee to cover the administrative costs of complying with the
request or decline to act on the request.
Changes to the U.S. State Privacy Supplement
From time to time, Prisma Labs may update or revise this U.S. State
Privacy Supplement. If there are changes to the terms of this U.S. State
Privacy Supplement, documents containing the revised policy on the
relevant App(s) will be updated.
How to Contact Us
If you have any questions or concerns about this U.S. State Privacy
Supplement, please contact us at [email protected].