Lensa App California Notice at Collection and Privacy Notice
Last revised:
10 July, 2023
This Lensa App California Notice at Collection and Privacy Notice
(“California Privacy Notice”) is only applicable to California residents (“you”). It supplements the information contained in our Lensa App Privacy Policy. It is delivered on behalf of Prisma Labs, Inc. - (“Prisma Labs,” “we,” “us,” and “our”) and governs certain personal information we collect from you.
We have adopted this California Privacy Notice to comply with the
California Consumer Privacy Act, Cal. Civ. Code §§ 1798.100 et
seq. (“CCPA”). Please take the time to read and understand this California
Privacy Notice.
Scope
This California Privacy Notice covers personal information collected
from or processed about you when you use the Lensa Photo Editor mobile
application (“Lensa”, the “app”, or the “application”), including by downloading, installing, registering with,
accessing or otherwise using the application (collectively referred to
herein as “Use”).
There is other personal information that this California Privacy Notice
does not cover. In some cases, that personal information may not be subject to
the CCPA. In other cases, a different privacy notice may apply.
Accordingly, this California Privacy Notice and/or the California
privacy rights set out herein may not apply to you or to all of your
personal information. For example, Personal information we have from
California residents in their capacity as current or former employees,
personnel, or independent contractors of Prisma Labs is not covered by
this California Privacy Notice.
The following is not personal information for purposes of the CCPA: (i)
publicly available information; (ii) lawfully obtained, truthful
information that is a matter of public concern; (iii) deidentified
consumer information about California residents; and (iv) aggregate
consumer information about California residents (in each case, as those
terms are used in the CCPA). This California Privacy Notice does
not apply to such information.
Notice at Collection and Our Prior Collection, Use and Disclosure of
Personal Information During the Preceding 12 Months
The CCPA requires us to give you specific information about the
categories of personal information we collect about you, the sources
from which we have obtained that information, the purposes for which we
collect it and the categories of entities to whom we disclose it. The
table below sets out our relevant practices currently and over the last
twelve months. Our collection, use and disclosure of personal information depends on
your relationship with us and your interaction with us.
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Category of Personal Information
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Categories of Sources From Which Collected
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Business or Commercial Purpose for Collecting Personal
Information
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Categories of Third Parties and Other Entities To Whom We May
Disclose
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Identifiers and Categories in Cal. Civ. Code 1798.80(e), such as name, unique personal identifier, online identifier,
IP address, email address, or account name
|
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Directly from you or automatically when you Use the App
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Via vendors on which we rely
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To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
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With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To third-party analytics providers and advertising partners
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
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Characteristics of Protected Classifications under California
or Federal Law, such as gender
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-
Directly from you or automatically when you Use the App
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-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
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With our Affiliates.
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To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
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Commercial information, such as records of products or services purchased, obtained
or considered, or other purchasing or consuming histories of
tendencies
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Directly from you or automatically when you Use the App
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To third-party analytics providers and advertising partners
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
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Internet or other electronic network activity information, such as browsing history, search history or information
regarding interaction with an app or advertisement
|
-
Directly from you or automatically when you Use the App
-
Via vendors on which we rely
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To third-party analytics providers and advertising partners
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
|
Geolocation data, such as the state or country associated with your IP
address
|
-
Directly from you or automatically when you Use the App
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To third-party analytics providers and advertising partners
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
|
Audio, electronic, visual, thermal, olfactory or similar
information, such as a recording of your voice or photo or video of
you
|
-
Directly from you or automatically when you Use the App
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
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Inferences drawn from the information listed above to create a profile about a California resident reflecting
their preferences, characteristics and other attributes
|
-
Directly from you or automatically when you Use the App
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
To customize our product and service offerings to you, for
example, offering pricing personalization and discounts.
-
To communicate with you, such as to notify you about changes
to Lensa or any products or services we offer or provide
through Lensa, provide you with customer or technical support,
and monitor and improve our responses to your and other
users’ inquiries
-
To conduct research, analytics and monitor performance and
other metrics regarding Lensa and your Use of Lensa.
-
To improve, test, and monitor the effectiveness of Lensa.
-
To provide personalized content and information to you in
relation to Lensa and so that we, and third parties on which
we rely, can advertise to you.
-
To send marketing and promotional communications to you
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To third-party analytics providers and advertising partners
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
|
Information that may be sensitive personal information, such as gender
|
-
Directly from you or automatically when you Use the App
|
-
To present to you and others with Lensa and its contents and
any other information, products or services that you request
from us.
-
To generate Image Data, provide you with the Photo and Video
Editing Features and create and personalize your Avatars.
-
To carry out our obligations and enforce our rights arising
from any contracts entered into between you and us in relation
to Lensa
-
In any other way as we may describe when you provide the
information or otherwise at your direction or with your
consent.
-
As permitted or required by law, including for auditing,
fraud and security monitoring purposes.
|
-
With our Affiliates.
-
To third-party organizations such as contractors, business
partners, service providers, and vendors that we use to
support our business and who assist us in providing Lensa.
-
To affiliated and nonaffiliated entities in the event that we
or any of our affiliates, subsidiaries or lines of business is
merged, acquired, divested, financed, sold, disposed of or
dissolved.
-
In response to legal requests and for purposes of preventing
harm.
|
Data Retention: Other than as set forth in Section 3: How We Process, Share and Retain Your Photos, Videos and
Image Data of the Lensa App Privacy Policy, we generally retain your personal information (also referred to in the
Lensa App Privacy Policy as Personal Data) until you delete your Lensa
account. If you delete your Lensa account, we will generally delete your account
within 4 hours.
To make a request to delete your Lensa account, please contact us at [email protected].
Notwithstanding the foregoing, please note that we may retain your
personal information, photos, videos, Image Data and Avatars for longer
periods of time than set forth above, such as in connection with your
privacy-related requests and communications with us, if any, as
necessary to comply with our legal obligations, to resolve disputes, or
to enforce our agreements. Even if we delete some or all of your
personal information, we may continue to retain and use anonymized data
previously collected that can no longer be used for personal
identification.
How We Disclose Personal Information
In the past twelve months, we have disclosed each of the categories of
personal information listed above for business purposes, as set out
above.
Sales of Personal Information
We do not sell your personal information.
Sharing Personal Information for Cross-Context Behavioral
Advertising
We may share the following categories personal information with
third-party ad-tech providers and others throughout the online
advertising ecosystem for purposes of cross-context behavioral
advertising:
- Identifiers
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Categories of personal information described in Cal. Civ. Code
Section 1798.80(e)
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Commercial Information
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Internet or other electronic network activity information
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Geolocation data
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Inferences drawn from personal information such as preferences,
characteristics and behaviors
Minors Under the Age of 16
We do not have actual knowledge that we sell or share the personal
information of minors under the age of 16.
Your Rights as a California Resident
As a California resident, you may have certain rights in relation to
your personal information.
Right to Know
You may have the right to know how we have collected, used and disclosed your personal information.
Specifically, you may have the right to know:
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The categories of personal information we have collected about
you.
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The categories of sources from which we have collected your personal
information.
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The business or commercial purpose for which we collect, sell or
share your personal information.
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The categories of third parties to whom we have disclosed your
personal information.
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The categories of personal information that we have sold or shared
about you and the categories of third parties to whom it was sold or
shared.
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The categories of personal information we have disclosed about you
for a business purpose and the categories of persons to whom we have
disclosed it.
In addition, you may have the right to know the specific pieces of
personal information we have collected about you. Subject to
certain limitations, you may request that we provide this information
dating back to January 1, 2022.
Right to Make a Deletion Request
You may have the right to request that we delete your personal
information that we have collected or received. Subject to certain exceptions, we
must delete your personal information and direct our service providers
and contractors to delete your personal information.
Right to Correct Inaccurate Personal Information
You may have the right to request that we correct inaccurate personal
information about you, taking into account the nature of the personal
information and the purposes of the processing of the personal
information.
Right to Opt-Out of Sales of Personal Information
You may have the right to opt-out of the sale of your personal
information.
Right to Opt-Out of Sharing of Personal Information
You may have the right to opt-out of us sharing your personal
information for cross-context behavioral advertising purposes.
Right to Limit Use and Disclosure of Sensitive Personal
Information
Subject to certain exceptions, you may have the right to limit our use
and disclosure of your sensitive personal information.
Right to Non-Discrimination
You have the right not to be discriminated against by us for
choosing to exercise your rights under the CCPA.
Other Rights: Notice to California Consumers
You have other rights under California’s “Shine the
Light” law. California Civil Code section 1798.83, requires
certain businesses to respond to requests from California customers
asking about the businesses’ practices related to disclosing
personal information to third parties for the third parties’
direct marketing purposes. We do not disclose personal information to
third parties for those third parties’ direct marketing
purposes.
How to Exercise Your California Privacy Rights
If you wish to exercise your right to know, access specific pieces of
personal information we have about you, delete or correct inaccuracies
in your personal information, please submit a request to us by
contacting us at [email protected].
To opt-out of the sharing of your personal information for
cross-context behavioral advertising purposes, please go to the Settings
tab in the App, click “Do Not Share My Personal Information”
and tap “Confirm”.
Information for Authorized Agents
You can authorize a person (“Authorized Agent”) to exercise your California privacy rights on your behalf. To
submit a request to Prisma Labs on behalf of another person as an
Authorized Agent, please submit a request to us by contacting us at
[email protected].
Verifying Your Requests
We only respond to your requests to know, access the specific pieces of
personal information we have about you, delete and correct inaccurate
personal information when we can verify that you are a California
resident exercising your rights regarding your personal
information.
We may need to ask you for personal information to verify your
request so we can match it to the personal information we already have
about you. We may also need to obtain additional information about you
that we do not already have. If you provide us with new personal
information that we do not already have about you, we will use it solely
for the purpose of verifying your request. We will let you know via
email if we need more information from you to verify your
request. Please reply to our requests promptly.
We will communicate with you about your requests via email. We will use the email address you provided when submitting your
request.
If we cannot verify your identity, we will let you know.
Responding To Your Requests
We aim to promptly verify and respond to your requests within 45 days
of receipt but may require a total of up to 90 days to respond to your
requests. If we require additional time beyond the initial 45 days after we
receive your request, we will let you know within the first 45
days.
We do not ordinarily charge a fee for our response to your
requests. However, we may do so to the extent your request(s) are
excessive, repetitive, or manifestly unfounded. If we determine that
charging a fee is warranted, we will let you know and will provide you
with an estimate of the associated costs of responding to your
request(s).
If we determine that we cannot or will not take the action that you
requested, we will let you know. We will inform you of our reasons for not taking action and any
rights you may have to appeal the decision.
Unless you tell us that you would like to receive a response via postal
mail, we will respond to you via email regarding your requests to know
and to access the specific pieces of personal information we have about
you. We will contact you at the email address you provided when
submitting your request(s). If you would like to receive responses to a
request to know or access personal information via postal mail rather
than email, please let us know when submitting your request(s).
Limitations
We are only required to respond to certain requests twice in any
twelve-month period. We are not required to provide you access to specific pieces of
personal information more than twice in any twelve-month period.
Similarly, we are not required to comply with your “requests to
know” more than twice in any twelve-month period.
Changes to Our California Privacy Notice
From time to time, Prisma Labs may update or revise this California
Privacy Notice. If there are changes to the terms of this California
Privacy Notice, documents containing the revised policy on the relevant
App(s) will be updated.
How to Contact Us
If you have any questions or concerns about this California Privacy
Notice, please contact us at [email protected].