Privacy Policy


You can see our previous Privacy Policy here

Effective date: 14 November, 2022

Welcome to Prisma Labs, Inc. (“Company,” “we,” “us” or “our”), a mobile technology company specializing in deep learning-related products. Our goal is to move forward mobile photography and video creation to the next level using neural networks, deep learning and computer vision technics. We aim to create new ways for people to express their emotions through the camera.

This Privacy Policy (this “Privacy Policy”) describes:

This Privacy Policy applies only to information we collect in Lensa and via email, text, and other electronic communications sent through or in connection with Lensa.

We undertake to build Lensa and any of its features in such a way that it respects your privacy and are committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy not only allows you to understand what we do with your Personal Data (as defined below), but also to manage your Personal Data effectively.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By downloading, installing, registering with, accessing or using (“Using”) Lensa, you agree to this Privacy Policy. If you do not agree to this Privacy Policy, do not Use Lensa.

By Using Lensa you understand and agree that we are providing you with tools for editing and adjusting photos and videos that you can upload onto it. If you have any questions about this Privacy Policy or Lensa, please contact us (for contact information, please, see How to Contact Us Section).

This Privacy Policy DOES NOT apply to the information that:

Our websites and other apps, and these other third parties may have their own privacy policies, which we encourage you to read before providing information on or through them.

This Privacy Policy may change from time to time (see Changes to Our Privacy Policy Section). Your continued use of Lensa after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.


We may collect several types of information, including but not limited to Personal Data, from and about you:

To the extent information is: (i) associated with an identified or identifiable natural person and (ii) protected as personal data under applicable data protection laws, such information is referred to in this Privacy Policy as “Personal Data”. Please bear in mind that provisions of Section 6 do not apply to your pseudonymized Personal Data.


When you Use Lensa, we may ask you to provide certain information, including your Personal Data:

You may provide photos and videos you upload to Lensa for publication or display on third-party websites and other online services, you access through Lensa (“Post”). You confirm that you have all required rights, approvals and consents from any third parties, if applicable, to use their photos and videos or photos or videos on which other individuals are shown through Lensa and to Post such photos and videos on third-party websites and other online services. This may be applicable if you: (i) Post, or use photos or videos (via Lensa), that are not your’s; or (ii) Post, or use photos or videos (via Lensa) of other individuals, that require such persons' and/or individuals' consent (for more information on the Lensa Terms of Use, please visit the following link).

Your photos and videos are Posted and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of third parties with whom you may choose to share your photos or videos. Therefore, we cannot and do not guarantee that your photos or videos will not be viewed by unauthorized persons.


When you Use Lensa, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). If you do not want us to collect this information, do not download Lensa or delete it from your device.

The information we collect automatically under this Privacy Policy may include your Personal Data and information we may maintain or associate with your Personal Data that we collect in other ways or receive from third parties. It helps us to improve Lensa and to deliver a better and more personalized service, including but not limited to enabling us to estimate our audience size and Usage patterns and recognize when you Use Lensa.

If the information covered by this Section 3 is aggregated or de-identified, so it is no longer reasonably associated with an identified or identifiable natural person, we may use it for any business purpose.

The technologies we use for automatic data collection may include:

Third-party analytics. We use third-party analytics tools, such as Google Firebase, Facebook Analytics, AppsFlyer and Amplitude, to help us measure traffic and usage trends for Lensa. These tools collect information sent by your device or Lensa, including the web pages you visit when following the links available to you on Lensa. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User. For information on how third party analytics tools collect and process your data and to opt out of such collection and processing, generated by your Use of Lensa, please visit the following link.

Cookies (or mobile cookies) and similar technologies. A cookie is a small file placed on your smartphone. When you Use Lensa, we may use cookies and similar technologies to collect information about how you Use Lensa and provide features to you. We may ask our Service Providers to serve services to your devices, which may include cookies or similar technologies placed by us or such Service Providers (on our request). You may refuse to accept mobile cookies by activating the appropriate mobile browser setting on your smartphone.

You may also block, delete or disable saving cookies on your device. You can turn the cookies off by choosing the appropriate settings of your browser. The following links might be useful for you to choose the best option of your browser:

For the users of Chrome on Android and iOS.

For the users of Safari on iOS.

However, if you select these mobile browser settings you may be unable to access certain parts of Lensa. Unless you have adjusted your mobile browser setting, our system will issue cookies when you direct your browser to Lensa.

Log file information. Log file information is automatically reported by Lensa each time you make a request to Use Lensa. When you Use Lensa, we and our Service Providers may automatically record certain log file information, including your web request, IP address, browser type, referring/exit pages and URLs, number of clicks and how you interact with links on and through Lensa, domain names, landing pages, pages viewed, and other such information. The information allows us to receive more accurate reporting and improve Lensa.

Device identifiers. When you use a mobile device like a tablet or phone to Use Lensa, we may access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers”. Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may identify data stored in connection with the device hardware, operating system or other software, or data sent to the device by us. A device identifier may deliver information to us or to our Service Providers about how you Use Lensa and may help us and others (on our request) produce a report on such Use. Some features of Lensa may not function properly if use or availability of device identifiers is impaired or disabled. Among others we collect the following device identifiers:

Metadata. Metadata is a technical data that is associated with your photos and videos. For example, metadata may describe when and on which device your photo has been taken and how such photo is formatted. You may add or may have metadata added to your photos and videos. Please note that metadata associated with your photos is deleted automatically with your photos within 24 hours after we apply styles to them.

Registered Users. If you are a registered User, we may collect more Personal Data about you including the following:


For Use of Lensa you may provide us and upload to Lensa your face images (photo or video). In order to make possible for you to Use certain functions of Lensa, we will process (provided by you) human face images (photo or video) through TrueDepth API technologies that will provide us information about such human faces' position, orientation and their topology on your image and/or video frame. For more information about TrueDepth API technology we use, you may visit the following link.

Images (photo or video), that you provide us in or through Lensa, and/or other information related to human faces obtained from your images (photo or video) and/or through the use of TrueDepth API technologies, such as ARKit, are the “Face Data”. The Face Data shall be considered the Personal Data. Notwithstanding anything to the contrary in other Sections of this Privacy Policy in relation to the Personal Data, we do not:

You hereby express your informed written consent on processing of your Face Data as described in this Section 4.


Your photos and videos. We do not use photos or videos you provide when you Use Lensa for any reason other than to apply different stylized filters or effects to them, unless you have given us your explicit consent to use the photos or videos for a different purpose. Please note that to apply different stylized filters or effects to your photos we may upload such photos to the cloud providers we use (Google Cloud Platform and Amazon Web Services), in which case, the photos: (i) become available to us anonymously and (ii) are automatically deleted within 24 hours after being processed by Lensa.

Other information. We may use your information other than photos and videos for the following purposes:

We will not process your Personal Data in a way that is incompatible with the purposes for which it has been collected or authorized by you in accordance with this Section 5 or collect any Personal Data that is not required for the mentioned purposes (“purpose limitation principle”).

For any new purpose of processing we will ask for your separate explicit consent. To the extent necessary for those purposes, we take all reasonable steps to ensure that your Personal Data is reliable for its intended use, accurate, complete and current. We also undertake to collect only such amount and types of your Personal Data that are strictly required for the purposes mentioned in this Section 5 (“data minimization principle”).


Access, modification, correction and erasure. You can send us an email at [email protected] to request access to, modification, correction, update, erasure or deletion of any Personal Data that you have provided to us and that we have about you. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

EEA/UK residents. Individuals residing in the European Economic Area (“EEA”) and the United Kingdom (“UK“) have certain statutory rights in relation to their Personal Data including under the General Data Protection Regulation (Regulation (EU) 2016/679) (“EEA GDPR“) and the Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2020 (SI 2020/1586), as may be amended from time to time (“UK GDPR“) (collectively, the “GDPR“), including the rights specified below. You can exercise these rights by contacting us (for contact information, please, see How to Contact Us Section).

Please keep in mind that in case of a vague access, erasure, objection request or any other request in exercise of the mentioned rights we may engage you in a dialogue to better understand the motivation for the request and to locate responsive information. In case this is impossible, we reserve the right to refuse granting your request.

Following the provisions of the GDPR, we might also ask you to prove your identity (for example, by requesting an ID or other proof) in order for you to invoke the mentioned rights. This is made to ensure that no right of third parties are violated by your request, and the mentioned rights are exercised by an actual Personal Data subject or an authorized person.

Please note that we will grant your request within 30 days after receiving it, but it may take up to 90 days in some cases, for example for full erasure of your Personal Data stored in our backup systems - this is due to the size and complexity of the systems we use to store data.

Opting Out of Promotional Emails


Bases for Using Your Personal Data. If you reside in the EEA or the UK we are only allowed to use your Personal Data when certain conditions apply. These conditions are called ”legal bases“, and we typically rely on one of four:

Your California Privacy Rights. If you are a California resident, California law may provide you with additional rights regarding our use of your Personal Data. To learn more about your California privacy rights, visit (i) the following link and (ii) our CCPA Privacy Notice for California Residents.


We may disclose aggregated information about our Users and information that does not identify any individual without any restriction. We may remove parts of data that can identify you and share anonymized data with any persons.

We do not rent or sell your Personal Data, including photos and videos, to any third parties outside the Company or its Affiliates (as defined below).

Parties with whom we may share your Personal Data. We do not share or transfer your photos or videos to third parties (except uploading the photos to our cloud providers Google Cloud Platform and Amazon Web Services to provide online processing function, and storing and deleting such photos as described in this Privacy Policy). We use only secure places of storage, such as Google Cloud Platform and Amazon Web Services. Google LLC and Amazon Web Services, Inc. are located in the United States of America. To learn about data protection practices of Google LLC please visit the following link. To learn about data protection practices of Amazon Web Services, Inc. please visit the following link.

We may share your Personal Data as well as other collected information (including but not limited to, information from cookies, log files, device identifiers and Usage data) with businesses that are legally part of the same group of companies that we are part of, including our subsidiaries, or that become part of that group (“Affiliates”). Affiliates may use this information to help provide, understand, and improve Lensa (including by providing analytics). Such Affiliates are bound by the rules of this Privacy Policy.

We also may share your Personal Data and other collected information with third-party organizations such as contractors and service providers that we use to support our business and who are bound by confidentiality and data protection terms (consistent with this Privacy Policy) to keep your Personal Data confidential and use it only for the purposes for which we disclose it to them (and as directed and authorised by us) (“Service Providers”).

Such Service Providers include (i) cloud providers Google Cloud Platform and Amazon Web Services, that we use to apply photo editing features of Lensa to your photos and to store and delete such photos, as described in this Privacy Policy, (ii) third parties that may use your photos collected by us in the ways described in this Privacy Policy and where legally required with your explicit consent, (iii) third-party analytics, as specified in this Privacy Policy, (iv) email delivery services and (v) professional advisors, such as lawyers, auditors and insurers, in the course of the professional services that they render to us.

We may also share certain Personal Data as well as other Collected Information with third-party advertising partners. These third-party advertising partners may use tracking technologies and other automatic information collection technologies to collect information about you or your device when you Use Lensa. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites, apps, and other online services websites. Such information would allow third-party ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information on how third-party advertising partners collect and process your data and to opt out of such collection and processing, generated by your Use of Lensa, please visit the following link.

Meta API Conversions. We also utilize Meta API service called "API Conversions" which creates a connection between our marketing data and Meta systems. Meta API Conversions, among other things, help us in optimizing ad targeting. According to these purposes, we send your hashed email addresses to Meta API Conversions service.

What happens in the event of a change of control. If we sell or otherwise transfer part or the whole of the Company or our assets to another organization (e.g., in the course of a transaction like a merger, divestiture, restructuring, reorganization, acquisition, bankruptcy, dissolution, liquidation), your Personal Data and any other collected information may be among the items sold or transferred. The buyer or transferee will have to honor the commitments we have made in this Privacy Policy.

Responding to legal requests and preventing harm. We may access, preserve and share your information in response to a legal (like a search warrant, court order or subpoena), government or regulatory request if we have a good faith belief that the law requires us to do so. This may include responding to legal, government or regulatory requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects Users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: (i) detect, prevent and address fraud and other illegal activity; (ii) protect ourselves, you and others, including as part of investigations; and (iii) prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.


We use reasonable and appropriate information security safeguards to help keep the collected information secure and to secure it from accidental loss and unauthorized access, use, alteration and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your collected information, we cannot guarantee the security of the collected information transmitted to or through Lensa or an absolute guarantee that such information may not be accessed, disclosed, altered, or destroyed. Any transmission of your collected information is at your own risk. We are not responsible for circumvention of security measures contained in Lensa. Please understand that there is no ideal technology or measure to maintain 100% security. Among others, we utilize the following information security measures:

The safety and security of your information also depends on you. Your privacy settings may also be affected by changes the social media services, through which you may share your photos and videos, make to their services. We are not responsible for the functionality, privacy, or security measures of any other organization.

Contacting us. You can provide your feedback or report a technical issue by using ”Send Feedback“ button in Lensa settings. The email will be sent from your personal email to [email protected], and the message will contain the following diagnostics information that will help us to resolve your issue/address your request:

This information is used to assess your feedback and/or identify the problem if you are reporting one and is NOT USED to identify Users individually.

Contacting you. By Using Lensa you consent to receive electronic communications from us (e.g., by posting in-app notices in Lensa, push notifications or emails). These communications may include notices about Lensa (e.g., changes/updates to features of Lensa and their scope, prices of in-app subscriptions, technical and security notices, updates to this Privacy Policy and Lensa terms of use), Lensa in-app subscriptions and marketing and promotional materials.


We retain your Personal Data for as long as we need it for the purposes for which it was obtained or until you ask us to delete it. We also may retain your Personal Data for a longer period of time on the basis of our legitimate interests, for example, as necessary to comply with our tax and legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your Personal Data, we may continue to retain and use aggregated or anonymous data previously collected that can no longer be used for personal identification.


The Company is based in the United States. Accordingly, your Personal Data may be transferred to and stored on servers in the United States. Your Personal Data also may be transferred to any country where Google Cloud Platform and Amazon Web Services have/use servers. As the Company has a development and marketing team based in Cyprus, your Personal Data may be transferred to and stored on servers in Cyprus.

The data protection and privacy laws of the United States, Cyprus and other countries may not be as comprehensive or offer the same protections as the laws in your country. For example, personal data transferred to the United States and Cyprus may be subject to lawful access requests by legal authorities. You nevertheless consent to the transfer of your Personal Data to the United States, Cyprus and other countries where the Company is located, or is providing products or services, or from where its Affiliates and Service Providers provide their products and services to the Company and its Affiliates.

In appropriate cases, the Company will enter into standard contractual clauses as approved under the European Commission Decision C(2010)593 or decision 2004/915/EC, as applicable, to permit the transfer of your Personal Data to the United States, Cyprus or another country that has not been deemed to provide adequate level of data protection.


General age limitation. Lensa is not intended for or directed at children under 13, and we do not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to Use Lensa. If you are under 13, do not: (i) Use or provide any information in Lensa or through any of its features, or (ii) provide any information about yourself to us, including your name, address, telephone number or email address. In the event that we learn that we have collected or received any Personal Data from a child under 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 13, please contact us (for contact information, please, see How to Contact Us Section).

Age limitation for EEA residents. Due to requirements of the EEA GDPR you shall be at least 16 years old in order to Use Lensa. To the extent prohibited by applicable law, we do not allow Use of Lensa by the EEA residents younger than 16 years old. If you are aware of anyone younger than 16 Using Lensa, please contact us (for contact information, please, see How to Contact Us Section) and we will take required steps to delete information provided by such persons.


We are not responsible for the practices employed by any websites or services linked to or from Lensa, including the information or content contained within them. Where we have a link to a website or service, linked to or from Lensa, we encourage you to read the privacy policy stated on that website or service before providing information on or through it.


General contact details. If you have any questions about this Privacy Policy or Lensa, please contact us via email at [email protected] or our mailing address:

Prisma Labs, Inc.

Suite D2028

440 N Wolfe Rd

Sunnyvale, CA 94085.

Appointed EEA/UK representative. If you are a resident of the EEA or the UK and you have any questions about this Privacy Policy or Lensa, please contact us via email at [email protected] or at our EEA/UK representative mailing address:


Office 902

Oval Krinou 3

Ayios Athanasios

4103 Limassol, Cyprus

Email: [email protected].

Data protection officer. If you are a resident of the EEA or the UK and you wish to exercise your rights under Section 6, or you have any questions about this Privacy Policy or Lensa, you can contact our data protection officer via email at [email protected].


The Company may modify or update this Privacy Policy from time to time, so please review it periodically. The date this Privacy Policy was last revised is identified at the top of the page. Your continued Use of Lensa after we make changes to this Privacy Policy is deemed to be acceptance by you of those changes, so please check the policy periodically for updates. In some cases, we may require you to expressly accept our new privacy policy in order to continue Using Lensa (for example, if we expand types of Personal Data collected from you or introduce new purposes of collection and processing).